|  News |  Film Reviews |  Columns |  DVD/Other Reviews |  News Report |
// The Top 5 Summer 2014 Movies
// Nicki Minaj Shows Off Epic Cleavage On Instagram
// Latest on Jake Roberts' Health Status
// 411's MMA Roundtable Preview - UFC 177: Dillashaw vs. Barao II
// Assassin's Creed Unity Pushed Back To November 11

//  Sin City: A Dame to Kill For Review
//  If I Stay Review
//  The Expendables 3 Review [2]
//  The Expendables 3 Review
//  411 On Tour: Secret Cinema Presents Back To The Future Review
//  Teenage Mutant Ninja Turtles Review
//  The Dark Knight Rises
//  The Avengers
//  Prometheus
//  The Amazing Spider-Man
//  Iron Man 3
//  The Hobbit

411mania RSS Feeds

Follow 411mania on Twitter!

Add 411 On Facebook

 411mania » Movies » News

[Movies] New Study Suggests Movies With Women In Prominent Roles Make More Money
Posted by Joseph Lee on 04.08.2014

Five Thirty Eight (via the Los Angeles Times) has provided a new report that suggests movies with women in prominent roles make more money than films that don't.

It analyzed the box office numbers of 1,615 films that opened between 1990 and 2013, and whether the films passed the "Bechdel test". This is a test created by cartoonist Alison Bechdel in a 1985 comic strip. The movies have to include at least two named female characters, who have to have a conversation with each other that isn't about a male character. Movies that pass the test have a lower median budget than all of the films so they actually make more money than those that fail.

Walt Hickey wrote: "The total median gross return on investment for a film that passed the Bechdel test was $2.68 for each dollar spent. The total median gross return on investment for films that failed was only $2.45 for each dollar spent. And while this might be a side effect of films with lower budgets tending to have higher returns on investment than films with higher budgets, it's still a strong indicator that films with women in somewhat prominent roles are performing well."

The films that passed the test are lower than half. Recent films that pass the test include Frozen and The Hunger Games: Catching Fire. The films also performed well internationally, as movies that pass the test "still have comparable returns on investment."

This follows a study by San Diego State film professor Martha Lauzen that found few female characters in movies. Among the top 100 grossing films of last year, 15% of protagonists, 29% of major characters and 30% of all speaking characters were female.


10 Coolest Things About Man Of Steel

Henderson v. Anjos: Stopped Too Early?

dos Anjos: Never Sleep on Underdogs

comments powered by Disqus

Copyright (c) 2011 411mania.com, LLC. All rights reserved.
Click here for our privacy policy. Please help us serve you better, fill out our survey.
Use of this site signifies your agreement to our terms of use.