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Mad Men Premiere Scores Show's Lowest Premiere Rating Since 2008
Posted by Ashish on 04.14.2014



Last night's final season premiere of Mad Men drew 2.3 million viewers, down 1.1 million viewers from last season's premiere, reports The Hollywood Reporter. It was the show's lowest rated premiere since the season two premiere back in 2008. Unlike Breaking Bad's final season, which skyrocketed in ratings thanks to people catching up on Netflix and getting hooked, Mad Men doesn't appear to have drawn in any new viewers for its final season despite the show's previous seasons also being available on Netflix.

Of course, Mad Men has never been a major ratings draw, especially compared to AMC's The Walking Dead and the end of Breaking Bad, and has been more about critical acclaim. The fact that creator Matt Weiner was, as usual, very secretive about the season which led to a bunch of teasers and trailers that either didn't reveal anything about the new season or just used footage from last season, probably didn't help much in a TV world where awesome Game of Thrones trailers led to that show having a record-breaking premiere last weekend. Just like Don Draper's struggling to fit in as the 60s end on the show, seems as if Mad Men is struggling to fit in in the new era of TV. Trailers and hype that goes viral, leads to theories, etc. is a major part of drawing in audiences to shows these days, and Mad Men just seems to not want to participate.





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