Fargo Premiere Scores Highest Drama DVR Viewing Bump in F/X History
Posted by Jeremy Thomas on 04.21.2014
A 68% jump...
Fargo is off to a really good start. F/X has announced that its new series based on the Coen Brothers film scored the highest time-shifted viewing bump of any drama or miniseries in the history of the network. The time-shifted ratings measure viewing numbers starting with its live airing and counting three days out via DVR or similar methods.
The show had 2.65 million live viewers and after the time shifted period (also known as Live+3), it was up 68% to 4.46 million total viewers. That's far ahead of the percentage gains for the likes of The Bridge (+53%) and The Americans (+44%).
It is important to note, however, that Live+3 is not a significant factor in ratings or renewals. Advertisers do not consider the Live+3 numbers in terms of which shows to advertise on, which is what truly determines where the ratings lie. Still, the Live+Same Day numbers were good and high DVR numbers can sometimes lead to an increase in Live+Same Day viewing totals as more people catch on and start watching as it airs.