Mattell and Sony Gearing Up For Live-Action Barbie Film
Posted by Jeremy Thomas on 04.23.2014
Another toy line being tapped for a franchise...
Proving that there's no toy line that won't go untouched in terms of potential box office mining, Sony and Mattell have announced that they're partnering along with Parkes+MacDonald/Image Nation on a live-action Barbie film. Sony is looking for the films to become its next global franchise, with plans to take the film into production by the end of this year.
Barbie is of course one of the most well-known doll lines in history and according to the press release, she will "inhabit" the many careers she's had during the toy life-cycle. (We're assuming "Mermaid Barbie" and "Malibu Beach Barbie" don't count as careers, but who knows.) The studio said the plot will see her "utilizing her personal and professional skills to inspire change in the lives of everyone around her." The film will be a comedy and casting will begin soon, though I doubt they'll find someone to get her infamously unrealistic body type accurate to the source.
Sony/Columbia president of production Hannah Minghella said, "We've always thought that the Barbie story had great potential, but a universe of possibilities opened up when Jenny, Walter and Laurie brought us their unexpected, clever, and truly funny concept. It captures everything that has made Barbie a classic for generation after generation while also standing on its own, establishing Barbie as a truly original screen character. We're confident that Barbie will delight audiences, no matter where her adventures take her."
The film will be written by Jenny Bicks, who was an executive producer and sometime writer on Sex and the City along with co-writing Rio 2 and the Amanda Bynes film What a Girl Wants.