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 411mania » Movies » News

Fandango Buys Youtube Channel MovieClips
Posted by Joseph Lee on 04.24.2014

Deadline reports that Fandango has officially purchased Youtube channel MovieClips, which includes Movieclips.com and 25 different Youtube channels, including the top movie trailers channel. The network includes 45,000 film clips, trailers, and original productions. It has over seven million subscribers and averages 200 million video views per month. The deal will allow Fandango to increase the user's experience in multiple platforms with more video, content and movie discovery. It will combine Fandango's ticket service with MovieClips media to help movie marketers and promotional partners reach a bigger audience.

Fandango President Paul Yanover said: "The MOVIECLIPS acquisition will further serve our fans, enhancing the Fandango experience with amazing video content available at one definitive destination. This deal, along with the launch of our redesigned website and mobile apps, will provide consumers an even better way to explore and share their passion for the movies."

MovieClips was launched in 2009 and was previously owned by ZEFR, Inc. It has brought in almost 5.2 billion vidoe views on its network so far. The MovieClips business and team will move to Fandango while ZEFR will expand its offerings in brand, rights and content management solutions.

ZEFR co-foudner Rich Raddon added: "The MOVIECLIPS team is very excited to join Fandango. This is a tremendous opportunity for everyone involved to be part of building the ultimate destination for moviegoers and fans alike. When we created MOVIECLIPS five years ago, we saw the huge potential of YouTube as a place for fans to connect with content. MOVIECLIPS played a key role in helping develop ZEFR and we're thrilled to be sending it to Fandango where it will continue to be utilized and enjoyed on such a large scale."

The video content on Movieclips will also be featured on Fandango's online and mobile platforms, including a redesigned website and mobile app. The new website has a streamlined ticketing platform and a new "sleek" and "modern" interface to show HD video and trailers, high resolution movie art, celebrity photos and more. It also includes exclusive photo galleries and features, character guides, infographics, quizzes and original video programming (including "Mom's Movie Minute" and "Reel Kids"). There are also personalized ticketing widgets that show new releases at the user's local theaters. The mobile app has been updated to go with the new website. It was recently nominated at the 2014 Webby Awards.


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