Simon Cowell Looking to Get Into Animated Films
Posted by Jeremy Thomas on 05.09.2014
He was inspired by Frozen...
Simon Cowl is looking to hitch his wagon to the next Frozen. Billboard reports that Cowell's Syco Entertainment has teamed with Animal Logic Entertainment (The Lego Movie, Happy Feet) in order to develop music-based animated films and hybrid animation/live-action movies. The partnership has already sold an unnamed film to Sony with a release set for 2016.
Cowell and Animal Logic's Zareh Nalbandian began discussing the plan eight months ago, when Cowell was looking for an animation house for a film project. The American Idol creator said of the partnership, "These musical animations are doing great box office. From a record label standpoint, we're always looking for different ways to sell music and do it in a cool way. This is something we dreamt of doing."
He added, "Films are a great vehicle for breaking records. Using Frozen as an example, the movie pushed the music and the music enhanced the movie. I think that's how we're going to work."
Animated films have become big in terms of song chart success this year, between the Frozen soundtrack staying on top for thirteen weeks so far and Pharrell's "Happy" from Despicable Me 2 having a ten week run on the singles chart.