Marvel Pushing Hard With Guardians of the Galaxy Licensing
Posted by Jeremy Thomas on 06.05.2014
The characters are getting action figures, costumes and more...
While Batista won't be seen on Raw for the next few months, he's going to be pretty much everywhere else. Variety reports that Marvel is going to be aggressive in its strategy of marketing Guardians of the Galaxy including several licensing partnerships that will heavily feature the entire cast, including Batista as Drax the Destroyer.
The site notes that the studio has an action figure deal with Hasbro, along with kid's costumes from Rubies and forty-eight other partnerships. Among those promoting the film via licensing deals will be Wal-Mart and Target, while companies like Lego, Mad Engine, KIDdesigns, New Era and Disguise are all partnered with the studio.
The film also stars Chris Pratt, Zoe Saldana, Djimon Hounsou, Benicio del Toro, John C. Reilly, Glenn Close, Gregg Henry, Bradley Cooper, Michael Rooker, Josh Brolin and Vin Diesel. It releases on August 1st.