Warner Bros., Mattel Extend Partnership for Toys Based on DC Comics Properties
Posted by Jeremy Thomas on 06.12.2014
Toys for the comics, movies and TV shows...
Warner Bros. Consumer Products has announced that they have extended their partnership with Mattel in a multi-year agreement that licenses DC Comics characters for toy lines. The company's announcement revealed that Mattel has access to "the complete breadth and scope of the DC Comics vault of characters" and will include toys for comics, movies such as Batman v Superman: Dawn of Justice and Justice League and TV shows such as Arrow, The Flash, Gotham, Constantine and iZombie.
WBCP president Brag Globe said of the deal, "Warner Bros. and DC Entertainment have an unrivaled portfolio of characters and a strong slate of content across all platforms which is essential to driving our global consumer products business—a business anchored by our long-term partnership with Mattel. With so much opportunity on the horizon, we know Mattel will bring the talents of its world-class organization to create and market product lines for fans of all ages."