Transformers: Age of Extinction Aiming For $100 Million Opening Weekend
Posted by Jeremy Thomas on 06.27.2014
With early Friday estimates in...
While Thursday screenings brought in less than previous films in the franchise, Transformers: Age of Extinction is still blowing up the box office like...well, like a city in a Michael Bay film. Variety reports that the film has early estimates of $36.5 million to $39.5 million for Friday, which includes $8.75 million from Friday shows. The film is on track for between $92 million and $100 million for the weekend.
If it scores on the high end of those estimates, the film will have the highest opening of the year. A $100 million opening figure would make it the first film to do so since The Hunger Games: Catching Fire in November of last year. Working against it though is a prohibitively long running time of 165 minutes, which means fewer screenings per day.
The film is likely to have more impressive legs than your average blockbuster as it's opening before the July 4th weekend instead of during, meaning that next weekend's grosses will probably be higher than a second weekend normally would be. It also doesn't have any major action competition, instead going up against the horror film Deliver Us From Evil, the family sci-fi adventure Earth to Echo and Melissa McCarthy's Tammy.