Dawn of the Planet of the Apes Brings In $4.1 Million From Thursday Previews
Posted by Joseph Lee on 07.11.2014
It's already doing well...
Superhero Hype reports that Dawn of the Planet of the Apes brought in $4.1 million from Thursday preview screenings at 10 PM and midnight. The film was directed by Matt Reeves and stars Andy Serkis, Jason Clarke, Gary Oldman, Keri Russell, Toby Kebbell and Kodi Smit-McPhee. Rise of the Planet of the Apes made $1.4 million in 2011 and $54.8 million on its opening weekend before getting $177 domestically and $305 million internationally.
Comparatively speaking, Disney's Maleficent opened to $69.4 million after $4.2 million in Thursday previews. Summit Entertainment's Divergent earned $54.6 million on opening weekend after $4.9 million in Thursday previews. 20th Century Fox's The Wolverine had $53.1 million on opening weekend after $4 million from Thursday previews.
Apes is behind other films this year that earned $8 to $10 million in Thursday previews but went on to open to over $90 million, like Godzilla, X-Men: Days of Future Past, The Amazing Spider-Man 2 and Transformers: Age of Extinction. However, Apes does have a lot of critical acclaim going for it, as it has a 92% on Rotten Tomatoes, which is better than Rise's 82%.
It seems unlikely that the film will reach $70 million, and it's more likely to get between $62 and $67 million.