Sandra Bullock Set to Star in Tupperware Pioneer Biopic
Posted by Jeffrey Harris on 07.19.2014
From The Help director Tate Taylor...
Sony Pictures Entertainment announced via an official press release that Tate Taylor (The Help) will write and direct a biopic of Brownie Wise, the marketing pioneer behind the Tupperware home party strategy that made the brand a household name and opened new avenues for women. Sandra Bullock is set to star in the film, which will be adapted from Bob Kealing's non-fiction book Tupperware Unsealed.
President of Production at Sony, Hannah Minghella, stated on the project: "As a writer-director, Tate has the rare and delicate ability to capture both the romanticism and restrictions of a time and place. In this case 1950's suburban America. His characters are both immediately recognizable while also uniquely iconic. Such was the magic of Brownie Wise. There is no one better than Sandy to play Brownie -- they share a fierce bravery and independent spirit."
Taylor added, "Sandy and I have been trying to work together for years. Finally, I'm very excited to put Tupperware in her hands. This is a collaborative dream come true."
David Hoberman and Todd Lieberman of Mandeville Films and TV packaged the project and brought it to Sony. They are producing the film along with Tom Shelly of Steele Mill Productions and Taylor through his Wyolah Films banner. John Norris and Alex Young are executive producing the film. Hannah Minghella and Andrea Giannetti will oversee the feature for Sony.