Universal Says The Fifty Shades of Grey Trailer Was The Largest Online Launch in History
Posted by Larry Csonka on 08.02.2014
They did 100 million views in a week…
According to Deadline, the trailer for the Fifty Shades of Grey movie is a huge hit. The trailer is said to be the biggest online trailer launch in history, bringing in over 100 millions viewers in the first week. The trailer has received over 33 million views on the US and UK versions of Universal's YouTube channels. RelishMix CEO Marc Karzen also noted, "Add to that ripped and reposted versions on movie fan channels. It's unprecedented for a film that's six months out."
Universal notes that an additional 13 million uploads were viewed on additional platforms including Yahoo, IMDb, and Apple in addition to over 900,000 trailer views via unofficial YouTube uploads.
One thing that seemed to help the trailer's popularity was the teaser released via social media. The 15-second teaser premiered unannounced to Beyonce's 14 million Instagram fans on Saturday, July 19th. The teaser got 443,000 likes and over 85,000 comments during the first week.