Legendary Pictures Acquires Felicia Day's Geek & Sundry
Posted by Jeremy Thomas on 08.05.2014
The geek-oriented channel has a big-name partner...
If you're a fan of geek-oriented material--and let's face it, if you're here on 411 that's likely--than you're likely either a fan of or at least familiar with Geek & Sundry. The digital production company was created by Felicia Day in 2012 as part of YouTube's premium channel initiative and has become one of the premiere places for online entertainment related to the passions of the geekier set around the world. Over the past two years, Day and her team that includes the likes of Kim Evey, Sheri Bryant, Wil Wheaton, Sean Plott and more have created successful digital shows such as TableTop, the Magic: The Gathering-oriented Spellslingers, the Star Wars parody Space Janitors, the paranormal comedy Spooked and more. The company's YouTube channel and branded Hulu channel contain over 1.4 million subscribers between them and over twelve million fans across its social networks.
And now, it has some big-name Hollywood star power behind it. Legendary Entertainment (Godzilla, Pacific Rim) announced today that it has acquired the company and that Legendary Television has signed a deal with Day to develop scripted and non-scripted projects both for television and digital platforms. The move comes as an important step for Geek & Sundry since YouTube abandoned its premium channel initiative last year.
"Geek & Sundry has a passionate fan base with one of the most recognizable brands in the community," said Legendary TV and Digital Media president Bruce Rosenblum. "We are thrilled to have Felicia's talent, creativity and ingenuity become a part of our growing digital team. Bringing Felicia and her stable of branded digital content to Legendary gives the Geek & Sundry properties access to our unique digital infrastructure and also brings us a step closer to expanding the Legendary brand beyond traditional media platforms."
Day added, "I am thrilled to have Geek & Sundry partner with a company I admire and that aligns authentically with my audience's interests. As someone who's been working in digital entertainment for eight years, I am excited to see my company grow with Legendary and to be able to keep making award-winning content within the changing digital landscape. And as a creator, I look forward to making fantastic things together, bringing projects I am passionate about to all platforms."
Answering questions on the Geek and Sundry community form, Day said that Geek & Sundry would retain creative control over the company and that "a few things may change but they will be in alignment to where I want the company to go...If there are changes made, they're because Sheri and I and the team wanted to make them, not anyone telling us we have to." She added that she is developing a "bigger digital series for me to star in" and said that Legendary said "Keep doing what you do" when they met.
Day made the initial reveal yesterday on YouTube, which you can see below: