Warner Bros. Domestic Distribution President Explains Batman v. Superman: Dawn of Justice Move to March 2016
Posted by Jeffrey Harris on 08.08.2014
“Maybe our reconnaissance wasn’t great…”
Speaking to Entertainment Weekly, Warner Bros. president of domestic distribution Dan Fellman explained the studio's reasoning for moving Batman v. Superman: Dawn of Justice away from Captain America 3 on May 6, 2016 to March 25 of that year. Below are some highlights from Fellman on the subject:
Fellman on the decision to move the film to March 25: "The reality now is there really isn't a bad week to open a movie. If you look at the summer box office this year, you can see that there were so many movies, one after the other. You can start with Spider-Man, two weeks later Godzilla, and then Maleficent, and then Edge of Tomorrow, and then Jump Street and Transformers. And the one thing they all had in common, not one of them did over $250 million. We'll be the first one up [in 2016], which is very important, and we'll have six weeks before Captain America comes in."
Fellman on the belief that Marvel Studios was not going to have a film ready by that date and that WB's reconnaissance was off: "In terms of going back and reviewing the situation, it looked to us–and maybe our reconnaissance wasn't great–that they were not going to have a movie [ready] on that date. Just that they held onto it and they might not be able to deliver. But they took another position."
Fellman's answer if any of the recently dated DC films will be announced this month: "While it hasn't been officially announced, I think it's a pretty good bet."