Kreayshawn - Somethin Bout Kreay Review
Posted by Tony Acero on 09.22.2012
The rapper of "Gucci Gucci" follows up her year long hype with the debut album, Somethin Bout Kreay and 411's Tony Acero chimes in with a full review. Does she outlive her fifteen minutes or is her time up! Check out the full review to find out!
1. Blasé Blasé
2. Ch00k Ch00k Tare (feat. Chippy Nonstop)
3. Gucci Gucci
4. Summertime (feat. V-Nasty)
5. Left Ey3
6. Like It or Love It (feat. Kid Cudi)
8. Bff (Bestfriend)
9. Twerkin!!! (feat. Diplo & Sissy Nobby)
10. Breakfast (Syrup) (feat. 2 Chainz)
11. Go Hard (La.La.La)
12. The Ruler
13. Luv Haus
Watching this video will find you diving into the childhood of one of the more eclectic 15 minutes of fame stories of last year. Within, you see a little girl boasting with charisma and unique qualities, surrounded by a "less than stable" environment. There are flashes of what she would become, but the innocence that boasts here only serves to juxtapose the numerous issues I have with her debut album.
Kreayshawn's ability to turn a slumlike life and karaoke-only voice and rhyming skills is something that should be applauded, and I will give her her just due, but that's about where it stops in terms of her and this album. From the very first track, there's an almost obvious nature of her inability to rap, or even carry a tonal tune. When it seems like there are no vocal alterations, it's prevalent that she's more akin to that "white girl rapping in the mirror" than any long lasting female rapper in the game. Songs like "Summertime," and "Left Ey3" lack any actual substance, and it's worse because it seems like there's an actual attempt to say something, but it falls flat. Not even Kid Cudi, who is usually on point, can make this album worthy of listening to, as he more than sleepwalks through "Like it or Love It."
The only positive of this album has got to be the production. The very first track has a Jam Master J feel to it that will not go unnoticed. Actually, a lot of the tracks boast a personality of their own, each damned near overshadowing Kreayshawn's attempt at creating a voice on the album. Even a track that is essentially titled after her name - albiet horribly, "K234ySonix" samples the old school track, "Supersonic" and does a solid job of it. Tracks like "Ch00k Ch00k," "Go Hard," and a banger of a track, "Twerkin!!!" all have some upbeat and catch as hell production that will stick in your head more than you'd like it to, even if the lyrics seem to fly away shortly thereafter.
Lyrically, Kreayshawn lacks talent and consistent flow. Half the time, she's saying lines just because they rhyme, making little sense in the process. Her allusions to rappers of the past are cute, but seem tacked on at the last minute, and usually feel forced. Other times, she is not even rhyming. In "Left Ey3," she rhymes TLC with THC. In "Like It or Love It," she rhymes mantle with stable. While that may look good on paper, behind the mic, it seems like a girl at a talent show, garnering only applause because parents feel bad. And this is where the bigger issues come into play with the album.
When I look to someone like 2 Chainz, I assume that he is well aware of his sucktitude, and embraces it. I assume that he is a marketing man first and foremost, and is pin-pointing the masses rather than trying to impress anyone. Rather than focus on being the best rapper, he accentuates his personality to the point that people can either relate or laugh at the ridiculousness. While I would love to say the same about Kreayshawn, I just can't, and it makes me feel kind of bad. In watching the YouTube video encompassing small moments of her life, I can't help but feel this album is a dream come true to her, without realizing that she is a product, and this album is the epitome of evidence behind that sentiment. Someone was very aware of her boom after “Gucci Gucci,” and felt they could jump on that heat. That was a year ago, though, and the fire is flickering into nothingness, with this album possibly being the last lick of flame she’s got. Kreayshawn has found a niche that didn’t exist before her. Sure, she hits every topic of current rap (gold, stacking paper, getting bitches, hustling, haters), but she does it in her own way. The only aspect of her “own way” that is attractive is the fact that it seems new.
The 411: The album lacks a lot of things, such as substance, lyrics, and variety. But it also has some good production, and catchy moments. As a hip hop album, it ranks low on the scale, but as a pop-rap album, it's slightly higher. Either way, it's an album that if you purchase, you'll look back on it in five years and ask yourself why.