The xx Win Mercury Music Prize
Posted by Mitch Michaels on 09.08.2010
Album sales shoot up 500% in just one hour...
The xx won the Barclaycard Mercury Prize 2010 for their self-titled album in London yesterday.
The band won out over 11 other contestants, including Paul Weller, Dizzee Rascal and Biffy Clyro.
"Wow. Thank you so much," xx frontman Oliver Sim said. "We've had the most incredible year and it has just felt like every day we've just woken up to something incredible we just weren't expecting...It has felt just like a haze. Being here is like a moment of clarity in all that's happening."
The Mercury chair commented, "The xx have a unique sense of time and space - urban and enigmatic. The result is a wonderfully atmospheric album - sparse, urgent, hypnotic and powerful."
Album sales on the UK Amazon for The xx shot up 500% in the hour after the prize was awarded.
