Warning That Chris Brown Beats Women Actually Helping Album Awareness
Posted by Joseph Lee on 09.17.2012
Stunt may have backfired...
An HMV spokesperson told NME that a recent stunt which saw someone put stickers on Chris Brown's new album warning people not to buy the record because he "beats women" may have actually helped album sales.
Shoppers at an HMV store in Cambridge saw copies of the album Fortune with a label that read: "WARNING: Do not buy this album! This man beats women!" The photos were tweeted by the Cambridge University Student Union Women's Campaign, whose goal is to "represent women students in Cambridge and campaign for gender equality". The group have denied being involved with the stunt.
The representative for HMV said that the people behind it "got their point across pretty effectively" but may have made more people aware of the album.
They said: "We were as surprised as anyone when the stickers appeared in one of our stores outside of London at the back end of last week. Obviously someone must have snuck in to put them on a handful of CDs, and although they weren't up very long before staff removed them, the person responsible managed to take a snap and send it out to media. I guess they got their point across pretty effectively – with widespread coverage around the world, though, by the same token, quite a few more people now know there's a new Chris Brown album out."