[VIDEO] Selena Gomez Signs Endorsement Deal with Adidas NEO Brand Label
Posted by Jeffrey Harris on 11.21.2012
Gomez developing new products for Adidas NEO...
Billboard reports that Selena Gomez has signed an endorsement deal with the Adidas NEO Label. Gomez's deal with Adidas assigns her as the global style icon and guest designer for the brand and lasts for three years until the end of 2015.
Gomez will work with NEo to design and develop ranges for each season set to start in the fall/winter of 2013. Gomez will also appear in print, digital, retail and outdoor campaigns. The first campaign is set for a February 2013 launch. Gomez has already appeared in a video for the NEO brand.
Gomez said in a statement: "It is a great partnership for me because NEO really cares about style and having fun with fashion and allowing you to be yourself. This is something that's always been important to me and is important to my fans, too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves."
Hermann Deininger, chief marketing officer for Adidas, said he is "thrilled" with the partnership. He also stated: "Teens everywhere admire her natural and enduring sense of fashion and style as well as her compelling charisma and warmth."
Gomez also joins her ex-boyfriend Justin Bieber as another global style icon for the Adidas NEO brand. Gomez has also previously released a collection for K-Mart, Dream Out Loud, and launched a successful fragrance.