Skrillex And OWSLA Label Announce New Subscription Service
Posted by Joseph Lee on 12.12.2012
Get ready for The Nest...
Billboard reports that Skrillex and his digital-only indie label OWSLA have announced a new subscription service called The Nest, an imprint similar to a digital fan club. For $12 per month, fans will get digital and physical bonuses including early access to OWSLA releases, exclusive downloads from new artists and ticket pre-sales for events.
Skrillex said: "The Nest is another chance for us to get music out to the fans quicker and easier. It's a step into the unknown future of music which is exciting, and it allows us to keep our fans up on fresh content and bring up some new artists we love."
If you sign up now, you will get OWSLA's 2011 Treats and 2012 Treats, two previously unreleased compilations that feature some of the label's most well-known releases. Those who sign up before December 31 will be entered to win a trip to the Ultra Music Festival 2013 in Miami, which includes airfare for two, a hotel stay, and VIP passes. The service will officially launch in January. Exclusives include a M Machine remix of Dog Blood's (Skrillex and Boys Noize) "Middle Finger".
The new service is a way to connect to the fans directly. Blaise DeAngela, label manager of OWSLA, said: "It was really the simplicity of it. The people we interact with are exposed to so much great music all the time, but there are so many constraints on what we could put out and when. We didn't have enough bandwidth for all the great stuff we wanted to share with the world. Normally we'd give these tracks to key DJs a week before release, but these are so exclusive, literally the only way you can get them first is through The Nest. It's different from anything we've done before."
Skrillex's manager, Tim Smith of Blood Company, added: "It lets us move even faster than we do: Find a song and have it posted that day, that hour."
Subscribers will get exclusive remixes, DJ sets, a capellas and remix stems, access to exclusive artist meet-and-greets, live chats and Ustream sessions, and 20% off OWSLA merchandise.
Nest is a part of Drip.fm, which was launched last year by Ghostly International founder Sam Valenti IV and technologist Miguel Senquiz, formerly of Ghostly and Flavorpill. The service is between subscription streaming and paid downloads, but features exclusive content for artists with strong and loyal fanbases. Other artists who use the service include Diplo for his Mad Decent and A-Trak for Fool's Gold.
OWSLA was launched by Skrillex, his management, and media agency Biz3 in August 2011. It has included songs from dubstep, hip-hop (Jack Beats), soundscapes (Seven Lions), electro-soul (Monsta) and Skrillex's own reggae/bass smash-up with Damian Marley. The label also co-releases some titles with Big Beat/Atlantic.
DeAngelo said: I think kids want to support music and their favorite artists, but technology has not yet given them a vehicle for that that's acceptable to them. To get otherwise-unavailable music directly from the source, the proper version and the format they need, before anywhere else, we feel our fans will pay a reasonable monthly fee."