Jack White Was Surprised People Caught On To The White Stripes
Posted by Joseph Lee on 03.08.2013
After three albums...
During an interview with The Guardian, Jack White remarked that he was surprised people eventually caught on to The White Stripes, especially after three albums. Here are highlights:
On The White Stripes gaining fans: "It was always shocking that people started caring after three albums. What, now people are getting it?! We'd assumed it was a style of music that nobody would be into and had resigned ourselves to always playing to 50 people. It was good for us, because we'd made up our minds to never care about that, and that's when success happened. It was sorta weird like that, but I think if we'd have watered it down it wouldn't have worked."
On wanting to make Document Records blues available again on vinyl: "There are a lot of people around you who can be negative, and not understand what you're trying to accomplish. Especially in folk and blues. It's not a popular artform, or easy money. You don't determine whether you want to work with someone based on what they can do for you or how much they can namedrop. It's on how much you can tell that they love what they're involved with."
On the importance of blues music today: "Right now, a teenage kid could listen to the blues and open his or her eyes into a whole new world, and turn into the next Stanley Kubrick or something, or something else not directly related to the blues. If anyone can learn about art and creativity through something we made exist, that's very fulfilling and worth every penny spent."