Lupe Fiasco Takes Creative Director Position for Wellness App
Posted by Jeremy Thomas on 03.11.2013
Lupe gets a "normal job"...
Lupe Fiasco has signed on to serve as the creative director for a new health and wellness app. Billboard reports that Fiasco has joined the team of Higi, an app that calculates an overall score that combines body vitals like blood pressure and weight and gives extra weight to wellness metrics like social interaction and community involvement. The app includes a photo tagging feature that lets users take and upload pics of food, which the app will then use to ID the relative caloric content and suggest options to work it off.
Fiasco said of his new gig, "The dope part about this, other than just being creative director, is adding value to this company because it adds value to the world...You could take a picture of this fried chicken, and if it was 60 calories you could take a couple walks around the block, or do 20 minutes of jumping jacks."