NME reports that Iron Maiden plans to release their own brand of beer. They will launch the 4.8%-strength Trooper ale in bars starting in May. It will also be available at this year's Download Festival, where Maiden headline on June 15.
The ale was made by Cheshire brewery Robinsons. It's named after the song "The Trooper" from Maiden's 1983 album Piece of Mind.
Bruce Dickinson said: "I'm a lifelong fan of traditional English ale, I thought I'd died and gone to heaven when we were asked to create our own beer. I have to say that I was very nervous: Robinsons are the only people I have had to audition for in 30 years. Their magic has been to create the alchemical wedding of flavour and texture that is Trooper. I love it."
Bruce introduces 'Trooper' from Trooper on Vimeo.