iTunes Radio Launching Next Month
Posted by Jeremy Thomas on 08.21.2013
Apple's music streaming service picks up in September...
Apple's attempt to compete with Spotify and Pandora will launch next month. AdAge reports that iTunes Radio will kick off next month with over 200 stations utilizing a hefty catalog of music from all the major record labels.
The company has signed sponsorshiop deals with McDonald's, Pepsi, Nissan and other companies, with users hearing an audio ad every fifteen minutes and getting a video ad every hour. Ads will be opened up to brands that agree to spend at least $1 million with Apple from the start of 2014.
Users will be able to use personalised radio stations tailored as dictated by the music they currently listen to, with other stations directed by Apple based on genre.