MTV Video Music Awards Ratings Get Impressive Jump
Posted by Jeremy Thomas on 08.26.2013
Miley, Timberlake and Katy were good for business...
The MTV Video Music Awards got a great bump in the ratings. Billboard reports that the show averaged 10.1 million viewers, which was up 66% from last year's lackluster 6.1 million. The ratings bump is likely due to the star-heavy lineup including Justin Timberlake, Katy Perry, Lady Gaga, Macklemore & Ryan Lewis, Bruno Mars, Miley Cyrus, Robin Thicke and Kanye West, as well as the heavy promotion and anticipation of the 'NSYNC reunion.
The show still fell short of 2011's record number at 12.4 million, which saw Beyonce announce her pregnancy. However, it still ranks high in the historical ratings and is a great rebound from last year.