Arcade Fire Behind Reflektor Advertising Campaign
Posted by Joseph Lee on 08.27.2013
It is confirmed...
NME reports that Arcade Fire has been confirmed as the source of the Reflektor advertising campaign that was spotted in several locations around the world recently.
The campaign had a circular graphic with letters spelling out the word. It appeared in several different cities worldwide. They have been collected by fans on Instagram with the latest advertisement in New York with Arcade Fire's name above the graphics. All of the images were tied to September 9. This has led to speculation that the band will release new music, announce details of their album or make an appearance on that day next month.
The band have confirmed they will release a new album on October 29, which fans say could be called Reflektor.