Arcade Apologizes For Grafitti Campaign to Promote 'Reflektor'
Posted by Jeremy Thomas on 09.13.2013
Someone had complaints about it...
Win Butler of Arcade Fire has apologized following criticism over the group's graffiti marketing campaign to promote their new single. The band had a mysterious logo that read "Reflektor" on buildings, pavements, food stalls and monuments around the world leading up to the song's release this past Monday. The campaign drew criticism from Slate writer Ian Dille, who noted that the print framing shop that his wife works at had one of the logos appear on it before being replaced with a poster.
Dille wrote, "I'm not just saying that because my wife's boss spent hours cleaning the posters and paste off the wall. As Arcade Fire has achieved mainstream success, they've also struggled to maintain their indie appeal. How does a band preserve its counter-culture ethos when it's on stage with industry stars accepting a Grammy for Best Album? Many bands have struggled with this problem, and Arcade Fire has generally handled it fairly well...But the band's vandalism – er, "guerrilla marketing" –seems, in contrast, decidedly immature, or at the very least socially irresponsible."
Butler hand-wrote a letter to Dille apologizing, noting, "The chalk campaign was supposed to echo with Haitan veve drawings that are done in chalk or in the dirt. It is sometimes hard to control all these tiny details when you are doing something on such a large scale."