Jay Z Set To Release Line Of Blankets, Raincoats And More
Posted by Joseph Lee on 09.26.2013
Teaming up with Barney's Department Store...
Barney's Department Store has announced that they will be teaming up with Jay Z for "A New York Holiday". The two will work with fashion houses Balenciaga, Balmain, Lanvin, The Elder Statesman, En Noir, Hoorsenbuhs, Just Don (coming soon), Proenza Schouler, Rick Owens, Stutterheim, Acne Studios, and Cutler & Gross for exclusive products inspired by New York City. They will be available in black, white, gold and silver. Starting November 20, they will be available in the BNY SCC Gallery, a space dedicated to the partnership between Barneys New York and Jay Z.
Jay Z said: "With this project, Barneys New York and I were able to take the slickness, energy, and innovation of New York City and translate that into quality, timeless pieces. Everything that encompasses ‘A New York Holiday'—the items chosen, the amazing designers that participated, the windows, the design of the BNY SCC Gallery—represents a perfect example of a unique and groundbreaking collaboration that I hope demonstrates how inspiring New York has been to me."
Madison Avenue windows will have an interactive holiday installation created by Jay Z, visual artist Joanie Lemercier and Barneys New York Creative Director Dennis Freedman, using technology from Christie Digital Systems USA, Inc.. The project display uses video mapping, LED light design and projection.
Mark Lee, Barneys New York CEO, added: "We are proud to honor our home, the great city of New York, this holiday season—and there is absolutely no one better to collaborate with on this project than the New York born and bred Shawn ‘JAY Z' Carter. He is a groundbreaking musician, a pioneering entrepreneur, and the ultimate creative collaborator. We look forward to capturing the energy of New York, and merging the vision of Shawn Carter and the style of Barneys New York in this unprecedented holiday event."
Barneys New York will donate 25% of sales to the Shawn Carter Foundation, a charity based in New York that gives post-secondary scholarships to students with socio-economic problems. A launch event will also be held to benefit the charity.
The items for sale include blankets, leather backpacks, raincoats, and rings.