Katy Perry Reveals First CoverGirl Ad
Posted by AJ Grey on 10.16.2013
She's the new face of the company...
Katy Perry is now the new face of CoverGirl, and has revealed her first ad on Twitter. Meanwhile, she has delivered a statement to People on her accomplishment. The full series of ads will debut in spring of next year.
Perry said: "In addition to music, I've always considered makeup to be a powerful creative avenue of self-expression. I'm honored to partner with CoverGirl and share more colors and textures of my approach to beauty to inspire my audience."
The release promises to showcase "a breadth of bold new beauty looks" with products developed by makeup artist and CoverGirl global creative director Pat McGrath.
Esi Eggleston Bracey, the VP and General Manager of CoverGirl, said: "Katy is the embodiment of a true CoverGirl — someone we root for, identify with, and get inspiration from. We have been admirers of her music and her style for a long time, and are looking forward to a beautiful journey together."