Youtube To Launch Subscription Music Service
Posted by Joseph Lee on 10.24.2013
Get all the details...
Billboard reports that Youtube is preparing to launch a premium on-demand music service like Spotify, only with video. It will launch later this year. The service is being designed with mobile listening in mind. It will have a free version and a premium version that gives unlimited access to a full catalog of tracks, similar to Google's All Access subscription music service. Premium features would include an ability to cache music for offline listening, as well as an ad-free experience.
The free version will also be unlimited, on-demand access to full songs on all platforms (including mobile). The paid version is said to be a "soft sell" for their primary goal, to get more people using the mobile platform to sell adds.
Having a paid program with all of the required licenses gives Youtube more options in packaging and selling music and fewer restrictions on what it can do with it. There are other reasons, such as pairing it up with other Google products in the future like Google Glass.
Youtube said in a statement: "We're always working on new and better ways for people to enjoy YouTube content across all screens, and on giving partners more opportunities to reach their fans. However, we have nothing to announce at this time."
Youtube has previously said that it hopes to release a product this year. If this happens, it will be before Beats Music, which was delayed from this year to early next year. Youtube and its parent company Google have acquired most of the licenses it needs to launch a music service, starting with Warner Music Group in March, then Sony Music Entertainment and Universal Music Group. The licenses were for Google's All Access service, which launched in May, and for a YouTube music service.
Younger listeners already use Youtube for free, searching for and finding official music videos. Youtube is hoping to create a service better than what they already offer to justify a monthly fee of $10.
There is speculation that there will be an ability to stream full albums in the future. Not all songs from an album are available on the service because artists only pick one or two songs from a single album to use as a music video. A second speculated feature would be the offline caching of songs and videos so users can watch and listen when they're not connected to the Internet or when they're trying to save on bandwidth costs or battery use. The removal of ads is more than likely a service that will be offered. Premium music is likely to go along with a redesign of the YouTube mobile app that gives users a simpler interface to listen, create playlists and watch videos.