Spike Jonze To Direct Live Music Videos For Arcade Fire And Lady Gaga
Posted by Joseph Lee on 11.01.2013
At the YouTube Awards...
NME reports that Spike Jonze will direct live music videos for artists including Lady Gaga and Arcade Fire at the Youtube Music Awards on Sunday. The show is produced by Vice and will happen at Pier 36 in New York. Jason Schwartzman will host and Jonze will be the creative director. The show will run for 90 minutes and will see six awards presented along with live performances. All winners will be voted on by Youtube users. Performers include Arcade Fire, Eminem, Lady Gaga, MIA, Tyler, The Creator and Earl Sweatshirt.
Jonze said that he will create visuals for the ceremony as it as streamed, including a video for Arcade Fire's "Afterlife" as they perform it.
He said: "It'll be really interesting to try and pull it off. We have a whole handful of directors, we're mixing the music video film world in with the live broadcast world and trying to make live music videos. We have this big warehouse so instead of it being in a theatre where everyone's performing their song to an audience we're going to have sets all around the warehouse and each artist will have a different set. There are different ideas, some have narratives, one of them doesn't really have the artist in it. We're trying to take the music video format and produce it live.
I'm doing an Arcade Fire for a song called 'Afterlife'. I'm loving the album and that song. Chris Milk and I are helping Lady Gaga. I was involved in choosing the artists. The whole thing has been spontaneous. It's pretty fun. It's soul-making and very by the seat of our pants. I'm totally nervous, we have no idea, none of us have ever done this live. When you do a regular music video you have control but here there's a large room for error and things we can't control so we're trying to embrace it. That is what a YouTube video is. The best YouTube videos are totally creative but totally spontaneous."