Jay Z Launching His First Men's Fragrance
Posted by Jeffrey Harris on 11.02.2013
Introducing Gold Jay Z...
THR reports that Jay Z is launching his first men's fragrance, Gold Jay Z, on Black Friday (November 29).
Jay Z collaborated with perfumer Ilias Ermenidis to create the fragrance.
Speaking on the deal, Ermenidis said in a statement: "I was impressed with Jay Z's style and confidence and was drawn to the ease with which he carries himself and all of his success. He has a natural cool that people want a piece of. In developing Gold Jay Z, I wanted to capture both the vibrant ambitious part of Jay Z's charismatic persona and his effortless style that he naturally embodies through a fusion of notes chosen by Jay Z."
The Gold Jay Z scent is reportedly described as being "perfected through a layered blend of yellow ginger, white cardamom and grapefruit with a hint of blueberry" with a "refined infusion of violet leaf, cypress, lavender and luxurious vetiver with a thread of pink pepper." The fragrance is said to be made with "golden amber, patchouli, teak and bourbon vanilla give a final shot of gilded sensuality."
Gold Jay Z will be sold in three sizes: 3.0 ounce ($70), 1.7 ounce ($55) and 1.0 ounce ($39) at major department stores across the United States. .