One Direction Get Third #1 Album On Billboard 200
Posted by Joseph Lee on 12.04.2013
The first group to debut at #1 with first three albums...
One Direction's Midnight Memories has debuted at #1 on the Billboard 200 this week with 546,000 copies, making them the first group in history to get three #1 debuts with their first three albums (following 2012's Up All Night and Take Me Home). They are also the first group since The Monkees in 1967 to get to #1 with their first three albums. The Monkees' self-titled debut was released in 1966 and hit #1 in its sixth week. The act, who were created with a hit ABC TV series, then released three more #1 albums in 1967: More of the Monkees, Headquarters and Pisces, Aquarius, Capricorn & Jones Ltd.
One Direction's first week sales have grown with each album. Up All Night had 176,000 and Take Me Home had 540,000. This is similar to albums from Drake, Selena Gomez, Luke Bryan and Vampire Weekend this year, with albums that were stronger with their debuts than the previous ones. Eminem also had his last two albums do better than the one before.
Midnight Memories also makes One Direction the third pop group to get multiple half-million sales weeks since Soundscan began tracking sales in 1991. Only two other pop groups have had more than one sales week of 500,000, 'N Sync and Backstreet Boys. 'N Sync did it seven times with three albums and Backstreet Boys did it nine times with two albums. Other duos, groups and bands have had several 500,000 weeks, but they were R&B, rap, country or rock acts. They include Coldplay, Creed, Dave Matthews Band, Dixie Chicks, Eagles, Guns N' Roses, Limp Bizkit, Linkin Park, Outkast, Rascal Flatts, Santana, the Beatles and Tool.)
Only four of the albums in the top 75 this week have sales increases thanks to the Thanksgiving holiday shopping weekend and Black Friday promotions. The first album to get a drop in sales is at #23, Daughtry's Baptized, down by 35% in its second week. All four of the albums in the top 75 with sales declines are in their second week. It's usually hard for an album to get an increase in their second week.
At #3 this week is Garth Brooks' new Walmart-exclusive box set Blame It All On My Roots, a six-CD/two-DVD set Blame It All On My Roots. It has a bargain set list price of $29.98 but was sale priced for $24.96. It sold 164,000 copies in less than four days, as it was released on Thanksgiving. This is the highest-charting album with more than two discs from April 18, 2009, when Prince and Bria Valente's three disc set Lotus Flow3r/MPLSound/Elix3r debuted and peaked at #2. It was exclusive to Target. Brooks also did it before when he debuted at #1 in 1998 with a six-CD box set called The Limited Series, which featured his previously-released albums with a bonus track on each. Blame it All On My Roots has four discs of newly-recorded cover songs and two discs of greatest hits (his 2007 The Ultimate Hits album, debut/peaked at #3 on November 24, 2007). It was helped by a two-hour CBS concert on November 29. Finally, the album also came in at #1 on the Top Country Albums chart, Brooks' 13th. Only three of his sixteen albums didn't hit the top: his 1989 self-titled debut and two Christmas albums (1992's Beyond the Season and 2001's The Music of Christmas - Songs From 'Call Me Claus').
One Direction and Garth Brooks are the only new arrivals in the top ten this week, the next-highest debut is the soundtrack to Frozen at #18 with 44,000.
1. One Direction - Midnight Memories (546,000)
2. Eminem - The Marshall Mathers LP 2 (199,000)
3. Garth Brooks - Blame It All On My Roots (164,000)
4. The Robertsons - Duck the Halls: A Robertson Family Christmas (137,000)
5. Katy Perry - Prism (136,000)
6. Kelly Clarkson - Wrapped In Red (131,000)
7. Lady Gaga - ARTPOP (116,000)
8. Luke Bryan - Crash My Party (109,000)
9. Miley Cyrus - Bangerz (79,000)
10. Now 48 (77,000)
Many albums had discounts due to the shopping holiday, including Duck the Halls ($6.99 at Walmart), Prism ($6.99 at Walmart, $7 at Target and $4.99 at Amazon MP3), Wrapped In Red ($7 at Target), ARTPOP ($4.99 on Amazon MP3, $6.99 at Walmart and $7 at Target), Crash My Party ($5.99 at Walmart) and Bangerz ($7 at Target). Gaga's album was also helped with a Thanskgiving night special Lady Gaga & The Muppets Holiday Spectacular.
Album sales this week totaled 8.59 million copies, up 62% from last week (5.29 million) and up 14% compared to last year (7.52 million). Year to date album sales stand at 253.60 million, down 8% compared to the same total at this point last year (275.31 million).