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 411mania » Music » News

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Jay Z and Beyonce Planning To Go Vegan
Posted by Joseph Lee on 12.04.2013



Jay Z has announced that he and Beyonce will be going vegan by taking the 22Days Challenge. The challenge is promoted by Jay Z's exercise physiologist friend Marco Borges. It is designed to change dietary and exercise habits by getting them to go vegan for 22 days.

Jay Z wrote on his blog: "Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you've found the way. On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a "plant-based breakfast" everyday. It was surprisingly easier on me than I thought…

Why now? There's something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right! So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don't know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We'll see…Best of luck and health! P.S. B is also joining me.
"

You can get more details on the challenge here.






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