Spotify's Ad For Lily Allen's New Song Banned Due To The Song's Title
Posted by Joseph Lee on 12.04.2013
NME reports that a Spotify ad referencing the new Lily Allen song "Fuck You" has been banned by the Advertising Standards Authority. The email was investigated after it received a complaint from a user that Spotify used a swear word. You can find the ruling here.
Spotify said the song recommendation wasn't chosen to shock anyone or bring traffic to its website. It said there was a clear difference between the use of the word and the context in which it was used. The service said that users under the age of eighteen have to have the consent of a parent or guardian to join and those under thirteen cannot sign up at all. They also claim that the recommendations take into account a user's listening history. This means that the recipient was likely to have listened to similar music or to music that other Spotify users who like Lily Allen had listened to. The recommendation was unlikely to have been sent to a user who only listened to music aimed at young teens or children and it was unlikely to have been sent to users who might find it offensive.
The ruling reads: "While we considered Spotify users would understand the use of 'Fuck You' to be the title of a song, we considered recipients of e-mails from a general online music service would not expect them to include swearing. We considered the use of "Fuck" was likely to cause serious offence to some recipients of such e-mails and therefore concluded that the ad breached the Code. The ad must not appear again in its current form. We told Spotify to ensure their future advertising contained nothing that was likely to cause serious or widespread offence."