Details on The Effort to Keep Beyonce’s Surprise Album Release a Secret
Posted by Larry Csonka on 12.16.2013
A source speaks…
- On Thursday night, Beyonce released her secret album, titled Beyonce. You can read 411's review of the album at this link. Many have been wonderinghow a huge star like Beyonce, with publicists, record label executives, stylists, producers and many musical/video collaborators, kept the project a secret.
"She discussed it over and over again with Jay Z and her team and decided to just drop it this way. Only Beyoncè could have done this! Everyone agreed not to breathe a word or the plan would be ruined . . . One person leaking it would have destroyed the whole project. She wanted to reinvent the way we listened to albums. . . there was already so much interest in this project that it all built up perfectly. The few people involved that knew had to lie a little so it didn't blow the whole thing. It was worth it."