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Justin Bieber's Film a Bust at the Box Office
Posted by Jeremy Thomas on 12.29.2013



Justin Bieber may still be the king of young girls' hearts, but he's just a serf when it comes to the box office these days. Bieber's documentary Believe flopped at the box office this weekend, grossing just $2 million over the three-day frame and $4.3 million since opening on Wednesday.

The film will certainly be profitable for Open Road Films; it only cost them $5 million to make and it will almost certainly be in the black even before home video hits. But the key indicator of how far Bieber has fallen is the comparison to his 2011 docu-concert film Justin Bieber: Never Say Never. That film opened to $29.5 million in February of that year and had grossed a total of $99 million on a mere $13 million budget by the time its theatrical run was finished.

While Believe had a very crowded slate of new films to compete against (including The Wolf of Wall Street, American Hustle, The Secret Life of Walter Mitty, 47 Ronin and Grudge Match), none of those films played to the same demographic as Bieber's fanbase, suggesting that they just decided to stay home or instead went to go see Frozen, which had a strong showing this weekend. What's more, while Open Road was quick to point out that Believe opened on only 1,037 screens as opposed to the 3,100 for Never Say Never, the per-theater average was disastrously lower as well. Believe averaged just $1,942 compared to Never Say Never's $9,505.





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