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Bruno Mars and Rihanna Are The Most Pirated Artists Of 2013
Posted by Joseph Lee on 12.30.2013



NME reports that music industry analysts Music Metric have revealed that Bruno Mars and Rihanna were the most pirated artists of 2013. They were downloaded over five million times in the past year, more than either Daft Punk or Justin Timberlake, who were downloaded around four million times each illegally in January.

Neither Mars nor Rihanna released an album this year, as both Unorthodox Jukebox and Unapologetic were released in late 2012. The 20 most pirated artists were download 64.5 million times through BitTorrent.

As previously reported, Beyonce lost almost $4 million worth of sales thanks to over 240,000 illegal downloads of her self-titled album in its first ten days of release, which puts her into the top twenty. She still managed to break iTunes sales records with the new album. Her previous four albums also had an increase in illegal downloads during that time. Taylor Swift's album Red was downloaded 270,000 times in its first ten days and Timberlake's The 20/20 Experience was pirated 366,000 times in its first week of release.

Gregory Mead, the chief executive of Musicmetric's owner Semetric, said that while legal sales are dropping, illegal downloads (along with social media) is an alternate method to measure popularity.

He added: "Of course we don't condone piracy, but what is clear is that Bit Torrent data offers a granular insight into a band's fan engagement. You can see where people live and if you know where your fans are, you can plan a tour and engage with them. Back in the day, people went into record shops to try records before they bought them nowadays, they download or stream a track and then perhaps buy a download or a gig ticket."





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