Beats Music Streaming Service Launching January 21st
Posted by Larry Csonka on 01.11.2014
According to Billboard, the Beats Music premium streaming service, which was developed by Trent Reznor, Ian Rogers and the creators of Beats By Dre headphones, is launching on January 21st. AT&T will serve as their exclusive carrier partner. Beats did not disclose the terms of its arrangement with AT&T, including how the cost of licensing music during the free trials would be subsidized.
What is known is this. The carrier has agreed to distribute Beats Music, offering AT&T customers a 7-day free trial of the service. Then, the service would cost $9.99 a month. For customers who decide to sign up for AT&T's family bundle, the service would come with a 90-day free trial. Once the trial period runs out, Beats would charge $14.99 a month. For that price, they would allow up to 5 people and 10 devices full, on-demand access to the service.
Beats Music, which was built partly from technology acquired in 2012 from the former Mog music service, hired Reznor as its chief creative officer to design the service's look and feel of the service, with the goal of making it easy and fun to use. Rogers, (the former Chief Executive of Topspin Media and also ran Yahoo's music service) was hired as CEO of Beats Music. Julie Pilat, former Clear Channel veteran, was hired to bolster Beats' efforts to distinguish itself from the pack with a heavy emphasis on the curation via radio-style programming.