U2 Raises Over $3 Million For RED with Free Downloads Of 'Invisible'
Posted by Joseph Lee on 02.04.2014
Doing good work...
Billboard reports that U2's premiere of "Invisible" during the Super Bowl, and their partnership with (RED) and Bank of America, raised over $3 million for the Global Fund to Fight AIDS, tuberculosis and malaria in 36 hours through free downloads on iTunes. The success caused Bank of American to exceed its initial pledge of $2 million. All proceeds from copies of the song sold for $1.29 (starting today) will be donated to the Global Fund.
The song was downloaded for free over one million times during the first hour after the commercial aired. When the downloads ended before midnight (ET) on Monday night, the song had over three million downloads. It is also a preview of the band's album, which will be released in either the late spring or early summer.
Since Bono and Bobby Shriver in 2006, (RED) has raised over $250 million for the Global Fund to generate corporate donations to fight AIDS. Bank of America's recent contribution is part of a two-year, $10 million commitment.
(RED) CEO Deborah Dugan said: "These are much-needed funds for the fight to end the AIDS pandemic in our lifetime and to get closer to the goal of eliminating mother-to-child transmission of HIV by 2015."
Anne Finucane, global strategy and marketing officer for Bank of America, added: "U2 provides the talent, (RED) brings a wealth of experience in the fight against AIDS, and we offer an immense platform to help get the message out. Together, we can produce significant results, as evidenced by the awareness we've been able to build and money we've been able to raise over the past few days."
The Super Bowl itself was a record broadcast in Halftime show viewers and music licenses. The top three publishers reported over 20 major synch licenses in featured commercials.