50 Cent's SMS Audio Teams Up With NASCAR and Swan Racing
Posted by Joseph Lee on 02.04.2014
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NASCAR has revealed that 50 Cent's SMS Audio the Sprint Cup Series team Swan Racing (owned by Brandon Davis) for a new partnership. 50's headphones and audio line will be the associate sponsor for Swan Racing's cars and driver suits.
50 said: "Swan Racing and its up-and-coming drivers are the perfect match for SMS Audio. They are as passionate for the sport of racing as we are for our audio products, and we're confident that the music-loving NASCAR fan base is going to enjoy our headphones."
The sponsorship includes a clause in which 50 Cent will make appearances at NASCAR races in 2014, which he has done before. He appeared at the Daytona 500 last year during the pre-race events.
Davis said: "He's a car guy. He's into cars, into muscle cars, into fast cars, high-end cars, exotic cars. And one thing I've learned with people in different areas is, once they experience a race, if they're already into cars and speed, you go to a NASCAR race and you're hooked. I'm sure that had something to do with it."
Swan Racing began as Inception Motorsports in 2011. It will have two cars for the first time in 2014 with Cole Whitt and Parker Kligerman driving #26 and #30.