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Now 49 Replaces Frozen At The Top Of Billboard 200
Posted by Joseph Lee on 02.12.2014



The latest Now compilation is #1 on the Billboard 200, as Now 49 knocks the Frozen soundtrack down to #2 after four nonconsecutive weeks on top, including the last two in a row. Frozen has now sold 952,000 copies after eleven weeks in release. It should get to a million next week.

Now 49is the 24th various artists compilation to hit #1 since 1956, when the Billboard 200 became a weekly published chart. 17 of that number includes Now albums. The last album to hit #1 that wasn't a Now album did have the word in the title, as Hope for Haiti Now did it in February 2010. It is also the first #1 in the Now That's What I Call Music! series since Now 43 on August 25, 2012.

All 49 of the numbered albums have hit the top ten and all but the first debuted in the top ten. The last set, Now 48, debuted at #3 with 114,000 sold last November. The series also had four top tens with non-numbered titles, including Now That's What I Call Christmas! (#3 in 2001), Now That's What I Call Christmas! 3 (#10, 2006), Now That's What I Call Country (#7, 2008) and Now That's What I Call Country Vol. 2 (#10, 2009). Now 50 will be released on May 6, but a track list hasn't been announced. Now 49 arrives almost fifteen years after the first album hit the top ten on the chart on January 23, 1999.

Bruno Mars' Super Bowl performance on February 2 helps Unorthodox Jukebox rise 7-3 with 81,000 (up 92%). Meanwhile, his first album Doo-Wops and Hooligans climbs 19-11 with 26,000, up 58%.

The last time a Super bowl halftime performer hit the top ten the week after the game was in 2009, when Bruce Springsteen's Working On A Dream dropped to #2 in its second week. It was released the Tuesday before the Super Bowl and debuted at #1 with 224,000. It sold 102,000 the following week. This is the first post-game week where an older album by a halftime performer has been in the top ten since 2003, when Shania Twain's Up! climbed 12-8 with 67,000, up 41%. Twain co-headlined with No Doubt.

The second highest debut this week goes to Toni Braxton and Babyface's Love, Marriage & Divorce, which arrives at #4 with 67,000. It was predicted to start with about 60,000. It's Braxton's highest-charting release since Libra debuted and peaked at #4 in 2005. It's also the highest-charting album for Babyface ever. His last trip to the top ten was 2005's Grown & Sexy.

At #5 is Broken Bells with After the Disco, followed by Little Mix at #6 with Salute at #6. It is the second album and second top ten for both. Broken Bells last self-titled album hit #7 in 2010 with 49,000. Little Mix's DNA hit #4 in 2013 with 50,000.

1. Now 49 (98,000)
2. Frozen soundtrack (88,000)
3. Bruno Mars - Unorthodox Jukebox (81,000)
4. Toni Braxton & Babyface - Love, Marriage & Divorce (67,000)
5. Broken Bells - After the Disco (44,000)
6. Little Mix - Salute (43,000)
7. Beyonce - Beyonce (38,000)
8. Lorde - Pure Heroine (35,000)
9. 2014 Grammy Nominees (35,000)
10. Katy Perry - Prism (27,000)

Album sales this week totaled 4.5 million, down 3% compared to last week (4.6 million) and down 22% compared to last year (5.8 million). Year-to-date album sales stand at 27.5 million, down 15% compared with the same total at this point last year (32.3 million).





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