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Pharrell Williams' Representatives Talk About The Strategy Behind G.I.R.L.
Posted by Joseph Lee on 02.20.2014



In an interview with Billboard, several studio reps for Columbia Records spoke about the strategy behind Pharrell Williams' new album G.I.R.L., which will be released on March 1. Here are highlights:

Columbia Records senior VP of marketing Scott Greer on the release date: "Coming off the Grammys, his performance at the NBA All-star Game that showed the depth and the breadth of his work, the Brit Awards and the Oscars it's taking advantage of the global spotlight on him."

Columbia Records general manager and executive vice president Joel Klaiman on the sotry of the album: "Now we're going to work on ways toward telling the story of what the album is. [It's] innovative yet comfortable. How much we get to do in the next 13 days is in discussion. It's not fully decided."

Klaiman on the window between announcement and release: "We're happily tightening the window between announcement and release. When you look at the last year, Columbia had three of the most talked about album releases. David Bowie was in silence without any activity (prior to release). Beyonce had rumor and speculation and she put out an audio-visual experience that shocked the world. Daft Punk had an incredible collaborative effort with teaser announcements. Pharrell wanted a sense of urgency to the project."





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