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Sales of Blue Swede’s “Hooked On a Feeling” Skyrocket After Debut of Guardians of the Galaxy Trailer
Posted by Jeffrey Harris on 02.20.2014

Billboard reports that sales on Blue Swede's rendition of "Hooked On a Feeling" have skyrocketed as a result of the song's use in the new trailer for the Marvel Studios release Guardians of the Galaxy. According to industry sources, the song sold more than 2,000 digital downloads on Wednesday (Feb. 19), after the trailer for the film debuted on ABC's Jimmy Kimmel Live.

This marks as a 700% increase in daily sales for the track. This marks the best digital sales week ever for the song as well, and that is only after one day of sales. The song's previous best digital sales week was in 2008 when it sold 1,000 downloads for the week ending March 16.

Guardians of the Galaxy is due out in theaters on August 1.

Blue Swede's version of "Hooked On a Feeling" topped the Billboard Hot 100 chart at No. 1 when it was released in April 1974. The group produced four Hot 100 hits, including the top 10 single "Never My Love" (No. 17 in October 1974).

"Feeling" was first a hit for BJ Thomas in the 1960's, when it hot No. 5 on the Hot 100 in 1969. The song gained a resurgence again in 1998 due to Ally McBeal, this time it was the Swede version again. The song inspired the viral sensation known as "Baby Cha Cha." This led to a new recording of the song by the anonymous studio group Baby Talk. Their single sold 111,000 copies and hit No. 71 on the Hot 100 chart for the week of June 6, 1998.


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