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 411mania » Music » News

iHeartRadio Music Awards To Air On May 1 On NBC
Posted by Joseph Lee on 02.26.2014

Billboard reports that Clear Channel will air the first ever iHeartRadio Music Awards on NBC on May 1. It is a three-hour event with fans voting on who wins the awards. It will air 8-11 PM from the Shrine Auditorium in Los Angeles. Clear Channel Media and Entertainment's John Sykes and Tom Poleman will executive produce with Ryan Seacrest Productions and Hamish Hamilton of Done and Dusted, Inc. Hamilton will direct and produce for NBC Studios.

There were rumors of the show after last September's iHeartRadio Festival in Las Vegas. No host or confirmed performers have been announced. A press release claims that it will feature "this year's biggest artists and songs" along with "live performances, never-before-done duets and collaborations," including performances streamed from other locations in Los Angeles. They will also deal with bookings for the Billboard Music Awards, which airs 17 days later on ABC (produced by Dick Clark Productions). An audio feed of the iHeartRadio Awards will be broadcast and streamed live on IHeartRadio, participating Clear Channel radio stations and their websites.

Nominees will be based on results from iHeartRadioChart, which uses airplay-based listener feedback and performance data, digital streaming data from the IHeartRadio platform and sales, social video data and tags from Big Champagne and Shazam. The data will be put together by Mediabase, based on data from the past year. It will feature 13 award categories across different genres. Ten nominees will be cut down to five during a four wek period, starting today. The results will be announced at a one-hour live event from the iHeartRadio Theater in Los Angeles on March 26. The winners will be decided by a social vote with custom #hashtags until May 1.

Skyes said: "With a reach of more than 240 million people every month, Clear Channel has an unparalleled ability to identify and track the biggest artists and songs in the country. The iHeartRadio Music Awards will be the first awards show in history to reflect America's favorite music, and which is truly powered by the people."

Clear Channel also introduced the iHeartRadio Countdown, a two-hour program with top 20 contemporary hit radio (CHR) songs on the chart. Romeo on the Radio will host each week with a major artist joining him as the co-host each week. It will air on Clear Channel's Top 40/CHR stations on Saturday or Sunday. iHeartRadio data will play a big part of the broadcast, including categories like Most Social Song, the IHeartRadio Most "Thumbed Up Song" and other exclusives.

Poleman added: "What's unique about the iHeartRadio chart, countdown and awards is that all three are squarely focused on what the listener wants. For the first time, these three interconnected programs have shifted the power of how we measure an artist's success and, in turn, what's heard on the radio and celebrated with awards to the critically important listener."


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