Billboard And Twitter Partner Up To Create New Social Media Rankings
Posted by Joseph Lee on 03.27.2014
Billboard reports that it has partnered with Twitter to create "Billboard Twitter Real-Time Charts". The charts will launch in the coming weeks. They are designed to track music conversations in the US among millions of tweets sent every day. It will combine the Billboard charts and Twitter's real-time data as a new way to measure music success. They have signed the Twitter Amplify partnership, which will distribute the chart outside of Billboard.com and includes "custom in-Tweet charts and in-Tweet video round ups of the week in music on Twitter." They will show the top songs being discussed both at that time and over an extended period of time on Twitter, along with the most discussed and shared songs by new and upcoming acts. They will appear on Billboard.com and will be shared by the Twitter account @billboard several times a week.
Janice Min, Co-President/Chief Creative Officer of the Guggenheim Media Entertainment Group, said: "Billboard has always been the standard by which music popularity is measured, and Twitter and its millions of users worldwide have added an entirely new dimension and pace to the way the marketplace interacts with, and evaluates, music and music-makers. The Billboard Twitter Real-Time Charts, a natural extension for media brands so in sync in the music space, stands to once again dramatically shape the conversation around the content and the business."
Bob Moczydlowsky, head of music for Twitter, added: "Twitter is where the music of the moment is discovered and discussed — every day, new songs and new artists are breaking on the platform. We're partnering with Billboard to create a ground-breaking chart to track the conversation around music as it happens. This means when artists share songs and engage with their audience on Twitter, the buzz they create will now be visible to fans, other musicians and industry decision makers in real-time."
This will be the first time real-time charts have been on Billboard platform and continues the use of new media music in chart rankings. It follows the Social 50 artist chart, which launched in 2010. The other charts have included song streaming data in the last few years, including Spotify and Youtube into the Hot 100. There have also been new streaming charts launched.
John Amato, Co-President of Guggenheim Media, said: "Billboard is the number-one destination for vital industry news and analysis, and the place consumers around the world turn to for the best, and what's next, in music. This exciting Twitter partnership extends the Billboard value proposition that much further and deeper into the social media conversation that Twitter so effectively harnesses and drives. This will have tremendous impact on Billboard's engagement with consumers and the marketplace."
Conway Chen, Director of Business Development at Twitter, added: "Billboard has extensive experience building charts that are trusted by both the music industry and consumers which made them the perfect partner for us. Twitter's data is unique in that it represents a comprehensive view of the world's conversation about anything and everything, including music. These charts will leverage our combined strengths to provide a reliable and unprecedented look into what music matters most to the public in any given moment."