Disney Investigating Deadmau5's Trademark Claim
Posted by Joseph Lee on 04.01.2014
It looks similar...
According to The Hollywood Reporter, Disney is investigating a trademark registration filed by Deadmau5 and told the US Trademark Office of their intent to do so on Friday. Deadmau5's (real name Joel Zimmerman) Ronica Holdings Limited applied for a trademark of a mouse head with black ears, black face, white eyes and a white mouth. This would cover "electrical and scientific apparatus, vehicles (specifically BMX bikes), paper goods, leather goods, toys and sporting goods, staple foods (like coffee), light beverages and entertainment services."
You can see the photos of the attempted registration photo and a photo of Mickey Mouse (which is why Disney is investigating) here. Disney could argue that Deadmau5's new logo is misleading and will confuse consumers. They have been granted ninety days to investigate and file a notice of opposition.