New Report Claims That Music With Alcohol References Encourages Binge Drinking
Posted by Joseph Lee on 04.09.2014
There's a connection...
The Times (via NME) reports that a new report claims that songs that reference alcohol brands (like Kanye West's "Bittersweet" and 50 Cent's "In Da Club") encourage fans to binge drink. The study was published in the journal Alcoholism: Clinical & Experimental Research and mentioned that teenagers more familiar with songs that reference brands like Jack Daniels, Tanqueray and Jamesons are more likely to drink.
The study questioned 2,541 people between the ages of 15 and 23 in the US. 59% said they drink alcohol and 18% admitted to binge drinking at least once a month. Subjects were given the titles of songs that include references to alcohol and asked if they could name the drink brand mentioned. Those who could name the brand were over twice as likely to have had a drink and more likely to drink excessively. Previous research revealed that almost 25% of chart lyrics mentioned alcohol.
Brian Primack of the University of Pittsburgh (one of the report's co-authors), said: "The association between recalling alcohol brands in popular music and alcohol drinking in adolescents was a strong as the influence of parental and peer drinking and an adolescent's tendency towards sensation-seeking."