StubHub To Produce Its Own Concerts
Posted by Joseph Lee on 04.30.2014
Starting May 18...
Billboard reports that StubHub is set to produce its own shows. The service is known for helping brokers and fans buy and sell tickets through its website. It will now sell tickets to the shows it produces, with five planned featuring "emerging acts". The first concert happens on May 18 in Los Angeles, with the performer getting announced next week.
StubHub is the latest name in the concert business, dominated by Live Nation (and Ticketmaster) and AEG (through ticketing company AXS and its own venues like the Staples Center in Los Angeles).
Michael Lattig, chief marketing officer, said the ticketing for StubHub's own concerts is not a "one-off" deal. He added: "This is about doing something that we can repeat and continue to bring around the country and deliver to fans in as many markets as makes sense."
StubHub is a subsidiary of eBay. It was launched in 2000 and is currently looking for 300-600-seat venues for its own shows. Tickets for the May 18 show go on sale next week for $60. The shows will benefit the Mr. Holland's Opus Foundation. There will also be concerts in Nashville, San Francisco, Chicago and New York. StubHub will also work with Pandora for five free concerts, starting April 30 with the Tokyo Police Club at Los Angeles' Boulevard 3.