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Kanye West To Headline Third Annual Made In America Festival
Posted by Joseph Lee on 05.22.2014

Billboard reports that Budweiser has announced the lineup for the third annual Made in America Festival in Philadelphia on Labor Day weekend. Kayne West and Kings of Leon will headline. The perfomers for the first-ever Los Angeles version, also on Labor Day, will be announced around 3 PM ET. This is the first festival to be set up on both coasts at the same time. Several of the LA performers may overlap with the Philadelphia performers.

They are being announced by 3D neon posters on Budweiser's Twitter and Instagram accounts by artist Rizon. Here's an example of one:

The photos were revealed with 6-to-7 second animations that appeared every three minutes on both social media services, ending with the headliners announcement. Budweiser may be one of the first brands to upload Twitter-exclusive video content.

Other performers for the Philadelphia event include Spoon, Girl Talk, J. Cole, Pharrell, Steve Aoki, The National, De La Soul, Bleachers, Gareth Emery, R3hab, AWOLnation, Grimes, The City and Colour, Chromeo, Mayer Hawthorne, Tommy Trash, Baauer, Kaneholler, Cut Snake, Vacationer, Young & Sick, Will Sparks, Cherub, DJ Cassidy, Destructo, Penguin Prison, Holy Ghost, YG, Danny Brown, The Neighbourhood, 3LAU and KONGOS.

Mayer Hawthorne, who appeared at a LA press conference via Skype, said he was excited for his first Made in America. Even though Jay Z curated the event, Hawthorne didn't speak to him before the reveal (but "I did sip a little D'usse with him in Philly last year"). BMIA will be his first time sharing the bill with Pharell, who co-wrote and produced "The Stars Are Ours" from Hawthorne's 2013 album Where Does This Door Go?.

He said: "I'll have to get him on the line. I'm excited to get a Tony Luke's cheesesteak, or some Jim's, I'm just really looking forward to getting back out there. I just went as a spectator last year and the whole time I was just thinking to myself I hope I get to actually rock this one day and I'm really looking forward to doing that."

The first festival in Los Angeles will be at the Grand Park in downtown. The Philly version happens for the third year at Benjamin Franklin Parkway. Tickets are on sale through the Live Nation Mobile app and the official website.

Last year's event had an attendance increase of 80,000 (from last year's 40,000). Budweiser, Jay Z's Roc Nation and the City of Los Angeles spent time trying to convince the City Council to hold the event at the Grand Park before the agreement was released.

Jay Z said: "I want to thank Budweiser for putting together a show that's in the city, not some far-off place you can't get to. No disrespect to any other festivals, no shots. Look how beautiful this park is, it's accessible to everyone, it's inclusion it's not exclusion. We started two years ago in Philadelphia and had huge success, and I'm sure we'll have even more success here in Los Angeles. We're very proud to be here in America."


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