Billboard and Twitter Launch Real-Time Charts
Posted by Joseph Lee on 05.27.2014
Find out how they work...
Billboard has announced that it has officially launched the Billboard Twitter Real-Time Charts with Twitter. The charts will "redefine how fans interact with, and influence, popular content by ranking the most popular songs being shared on Twitter in the U.S."
The first chart, the Billboard Trending 140, is an up-to-the-minute ranking of songs shared in the US, measured by how fast they're shared over the past hour. It can be filtered to show a real-time look a the most-shared tracks in the US over the past 24 hours with a weekly summary as the Billboard Twitter Top Tracks on Billboard.com and in print in the magazine.
The Billboard Twitter Emerging Artists chart is a ranking of the most shared songs by up-and-coming artists by the number of times each song was shared over the past 24 hours. It is shown in a weekly chart on the website and magazine.
The song shares are tracked and put into the charts by:
- the use of or addition of a link to the song through Spotify, Vevo, iTunes or other music services.
- the use of track sharing notations with hashtags like "#nowplaying" or "#np" with the song or artist name.
- The use of terms with the song and song playing including "music," "song," "track," "listen."
The charts work with how users share and interact with music on Twitter, which is the most talked-about subject on the platform in the US, with over one billion tweets in 2013 alone. One hundred million of the tweets came from music accounts. Seven of the top ten most followed accounts on the platform are musicians. Consistent placement in the rankings can help artists get placed on the weekly versions of the real-time charts.